Bringing Clarity to the Complex

Fractional CMO Services
by Scottie James

SCOTTIE’S AWARDS

About Me

Profitable Growth

Powered by an Experienced Executive

If you manage a small or mid-size business that’s short on the marketing talent needed to execute your growth vision, let’s talk. As your fractional CMO, I become a part-time addition to your staff and can bring 20 years of successful strategic marketing, sales, digital marketing and new ventures experience to your business for a fraction of the cost of hiring a full-time Director or VP of Marketing.

Why I Get Results

I excel as an interim CMO and outsourced CMO because I have both “Big Company” and “Startup” experience, and have been hugely successful at each. My Big Company experience allowed me to hone my marketing craft and management skills, but bootstrapping a startup with my own money that made #101 on the Inc 500 list of America’s Fastest Growing Companies forced me to make things happen with minimal resources. That experience elevated my skills to a whole new level, and you can reap the benefits of all that learning.

Milwaukee Based – Servicing Clients Nationwide

My Skills

I bring confidence to your growth and marketing efforts by utilizing:

A Proven Strategic Growth Planning Framework

Predictive Modeling & Analytics

The Latest Digital Toolkit

A Trusted Marketing Network

Fractional CMO Services

Insights & Strategy

Whether you are looking to identify your next quantum leap growth opportunity or need help navigating the complexities of the current and future marketing ecosystem, I can help. I collaborate with business leaders nationwide to increase the clarity and aggressiveness of their marketing programs with the goal of maximizing the returns on their marketing investments.

Experience Supporting
Small and Mid-sized

Manufacturers
Online Retailers
Distributors
Professional Services

Insights

Predictive Analytics
Market Research
Marketing Assessments
Team Assessments
Financial & Pricing Analysis

Strategy

Strategic Planning
Marketing Planning
Growth
KPI Development
Digital
Innovation
E-commerce
Brand Positioning
Brand Naming
Storytelling
Omni-channel
Employee Recruitment

Brands I've Worked With…

Resume

Professional Development

MIT - Cambridge, MA

Predictive Marketing Analytics

Replace trial and error methods with predictive models that provide better insights into what the results will be before you invest time and money into a campaign or venture. Contact me to learn more about how predictive analytics can help your business grow.

Harvard University - Cambridge, MA

Strategic Growth Frameworks

Uncovering the best growth opportunities is a process and so is developing sustainable strategies to exploit those opportunities. Want to learn more? Contact me and let’s discuss your situation.

Marquette University - Milwaukee, WI

M.A. Advertising

At the end of the day we are marketing to people. And people tend to make more emotional decisions than rationale ones. Learn how to tap into that emotion and turn your customers into fanatics. Sound interesting? Let’s connect….

University of Chicago - Chicago, IL

Product Management

Technology has fundamentally changed product management and more specifically new product development. The days of the big “TA-DA” are over and have been replaced with sprints that allow us to efficiently test and learn along the way before it’s too late to pivot. Want to learn more? Contact me and let’s discuss how I can help.

Career Highlights

2017 - Present

Scottie James CMO Services

Principal

Providing nationwide fractional CMO services for small and mid-sized companies that are short on the marketing talented needed to execute growth strategies in today’s complex marketing ecosystem.

2014 - Present

Granular

Investor, Board Member

A data-driven digital marketing firm specializing in paid search, analytics and conversion rate optimization. Bubbler Awards - Voted Top 10 best Places to Work in Milwaukee, 2017. Milwaukee Business journal – Coolest Workplace Offices – 2016.

2008 – 2017

Equipatron

President and Founding Partner

An online retailer of commercial and consumer power equipment, replacement engines and related parts & accessories. Launched organization and drove annual sales over $10 million. #101 on Inc. Magazines list of Fastest Growing Companies. Internet Retailers Top 1000 list. The Company was sold in 2017.

1991 - 2008

Briggs & Stratton Corporation

Vice President of Marketing – Power Products Division

A global manufacturer of power equipment, small engines and related parts & accessories. Elected by CEO/senior management to leadership development team. ESPY Award winner for exceptional sales growth.

Testimonials

Ben LeFort

President, Momentic

Launching a new marketing agency in a world full of marketing agencies brought on considerable challenges for branding, naming and positioning. Scottie led us through a customized process, helped develop a variety of possibilities, revealed the pro’s and con’s of each, and walked us through the decision-making. He ultimately suggested a winning brand name and helped us craft a creative brief that distinguishes us in the marketplace and drives home our competitive advantage at every level of our marketing strategy.

Peter Liesch

President, Product Cloud

Scottie over delivered for us and I highly recommend him. Our online retail business had a sales pattern that was starting to plateau, and it was getting more and more expensive to acquire new customers and profitably grow. Scottie was brought in to help us develop a growth plan and he hit it out of the park. His process was efficient, he earned the team’s trust and he delivered detailed recommendations that have had a positive impact on our business.